Lessons from the Market

Who is ready for the farmer’s market to come back? You might recognize the famous sign above, from a year-round market that keeps going no matter how low the temperatures fall.

That is, of course, the Pike Place original farmer’s market, established in 1907 in Seattle.

I read about another famous market — the Tsukiji fish market in Tokyo — where they sell millions of dollars in frozen fish. So many untold stories of success.

Here’s the thing, that and many farmer’s markets operate still without technology, relying on basic math, receipt scraps and a handshake. I think that is why I love farmer’s markets: the simplicity and pureness in the exchange. From the ground to the pick up truck; from the market to our homes. The fewer steps the better, and the experience lends itself to authenticity and a feeling that you are part of something powerful in the community.

Long ago are the days that we exchanged goods with a simple handshake. To me, a good solid handshake still inspires trust and the hope for a relationship that will be mutually beneficial. A neuroscience study by the Beckman Institute confirms that in fact the basic handshake, “not only increases the positive effect toward a favorable interaction, but is also diminishes the impact of a negative impression.” It quite literally “lights up the brain” in MRI studies. That’s not surprising to me, but it should make us all remember that when developing a trusting relationship, we must realize that the warmth of a firm handshake creates an impression that is proven to make a positive difference.

As we think today about the “market” — defining this as a place to purchase goods from an actual person who likely played a part in their existence at the market — I want you to think about the following (in addition to dreaming of walks and fresh produce in warmer weather!):

1. Simplifying life is good. Out with the multi-step program, processed food, processed information — in with the basics. (Remember our talks about minimalism from earlier this month?)
2. Relationships are built on trust. I would add that this starts in community. A business mastermind, in your neighborhood, a small group at church….
3. There is power in your approach. Your handshake, smile, willingness to ask thoughtful, empathetic questions, showing interest… it’s all important. Communities have thrived for years based on these simple lessons learned in the marketplace exchange.