I am always fascinated by what makes a place “all of the rage.”
You know, those cult-like places where folks like us stand in line for hours waiting for our share of their awesomeness. In KC, there are several of these, but my favorite stand out right now is an ice cream place called BettyRaes.
(Photo creds: Canva)
It is SO HOT that Trip Advisor named it a top 50 “ice cream shops worth traveling for.” And it’s only a few years old, if that. Believe me, folks do travel for it and most days the line is out the door. But why? (Other than the s’mores sundae with coffee ice cream — pretty much is the best thing I’ve ever had…)
My perspective: It’s better. As in truly better.
It has created a unique offering via it’s menu. The service is better. The shop is community focused.
As Seth Godin, the famous marketer, would say: it’s achieved the notion of BETTER.
As we think through how we serve better, let’s think about what else we can do better. Be kinder, more focused on those around us, more open minded, more giving, more courteous drivers, more patient (that one resonates with me!), etc…
If you are in business — profit or non-profit — how can we be deemed “worthy” of a line out our door? We start by looking in the mirror and identifying areas where we can be better, and then we dive deep to get to worthy… and ideally, sustainable.
Your ideas are welcome!